๐จ ๐ง๐ต๐ฒ ๐๐ผ๐ฟ๐ฑ ๐๐ต๐ฎ๐ ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ๐ฑ ๐ฒ๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐บ๐ฒ ๐ถ๐ป ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด
Before marketing:
Funnel = kitchen tool.
After marketing:
Funnel = a money map.
A journey from โWho are you?โ to โHereโs my card.โ
Now I see:
Top = attract the right people
Middle = keep them moving
Bottom = remove all friction
When you get all three right, the funnel stops being a diagram.
It becomes a growth engine.
๐ฌ ๐ช๐ฎ๐ป๐ ๐ฎ ๐ณ๐๐ป๐ป๐ฒ๐น ๐๐ต๐ฎ๐ ๐๐๐ฟ๐ป๐ ๐๐๐ฟ๐ฎ๐ป๐ด๐ฒ๐ฟ๐ ๐ถ๐ป๐๐ผ ๐น๐ผ๐๐ฎ๐น ๐ฏ๐๐๐ฒ๐ฟ๐?
๐ ๐๐ฐ๐ฐ๐ฌ ๐ข ๐ง๐ณ๐ฆ๐ฆ ๐ค๐ข๐ญ๐ญ โ ๐ญ๐ช๐ฏ๐ฌ ๐ช๐ฏ ๐ฎ๐บ ๐ง๐ฆ๐ข๐ต๐ถ๐ณ๐ฆ ๐ด๐ฆ๐ค๐ต๐ช๐ฐ๐ฏ.