🧠IKEA Effect → People value things more when they’ve invested effort into them.
Think about it:
Assembling IKEA furniture makes you oddly proud of it.
Building your own business makes every milestone feel priceless.
Even small contributions create a sense of ownership and attachment.
Smart marketers use this principle to increase engagement:
Let customers personalize their experience.
Involve them in co-creation.
Give them a role in shaping the product or service.
When people put in effort, they don’t just buy—they believe.
How could you apply the IKEA Effect in your business strategy?
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