💡 The Contrast Effect: Why “Expensive” Makes “Affordable” Look Better 🧠 Contrast Effect → A product looks like better value when placed next to a pricier alternative. Think about it: A $70 shirt feels costly—until you see it beside a $200 designer one. A $999 laptop feels “reasonable” when compared to a $2,500 MacBook. Even restaurant menus use this trick: the $120 steak makes the $60 one look like a bargain. 👉 Smart businesses use the Contrast Effect to: Anchor perception with a premium option. Make mid-tier offers feel like the “best value.” Guide customers toward the choice you actually want them to make. ⚠️ But here’s the catch: If your premium option feels fake or irrelevant, customers lose trust. The contrast must be authentic and aligned with real value. 💡 Takeaway: Don’t just price your product—frame it. The right comparison can turn “too expensive” into “great deal.” Which one do you usually pick: the premium, the mid-tier, or the entry option? #Neuromarketing #PricingStrategy #ConsumerPsychology #GrowthMarketing #TrustFirst