6 Neuromarketing Concepts That Can Instantly Boost Your Sales You can have the best product in the world — but without understanding the human brain, you’ll struggle to sell it. Here are 6 proven concepts every founder & marketer should master: ↳ The Framing Effect How you present an offer changes how people perceive it. Words matter. ↳The Affordability Illusion Break down a big cost into smaller parts — it feels easier to say “yes.” ↳The Rule of 3  When given 3 choices, people rarely pick the cheapest. ↳The Power of Free  FREE triggers emotion, urgency, and desire — even if they don’t need it. ↳The Contrast Effect  Place your product next to a higher‑priced alternative to make it look like a better deal. ↳The Paradox of Choice  Too many options overwhelm buyers and delay decisions. 💡 Bottom line: Neuromarketing is part science, part art — but entirely about making buying feel like the natural next step. Which of these 6 principles do you already use — and which will you test next?