9 Neuromarketing Concepts Every Growth-Focused Leader Should Know Want to influence buyer behavior? These psychological triggers are essential: Framing Effect → How you phrase something changes how people perceive it. Affordability Illusion → Breaking down big numbers into smaller chunks makes them feel more reasonable. Rule of 3 → When given three options, people rarely choose the cheapest. IKEA Effect → People value things more when they’ve invested effort. Power of Free → “Free” creates irrational attraction—even when it’s not needed. 👉 Inspired by Tom Pestridge, whose insights blend psychology and strategy for real-world impact. Contrast Effect → A product looks like better value when placed next to a pricier alternative. Paradox of Choice → Too many options lead to decision paralysis. Anchoring Bias → The first price shown sets the tone for perceived value. Endowment Effect → Ownership—even perceived—boosts value in the buyer’s mind. Great marketing isn’t just about features—it’s about understanding how people think, feel, and decide. Which of these do you already use in your strategy? ♻ Repost to educate your network.