Affordability Illusion: The Psychology Behind Pricing
Want your offer to feel more accessible? Break it down.
🧠 Affordability Illusion → When you split a large price into smaller, digestible amounts, it feels more reasonable—even if the total cost stays the same.
Examples:
“Only $1/day” sounds better than “$365/year.”
“Just $49/month” feels lighter than “$588 annually.”
This tactic taps into how the brain processes value. It’s not deception—it’s smart framing.
If you're selling to decision-makers, especially in competitive markets, make your pricing feel frictionless.
How have you used pricing psychology in your strategy?
♻ Repost to educate your network.