Email is still one of the highest‑ROI channels for founders and marketers — but only if you get the fundamentals right.
Here are 5 essentials to make your next campaign a revenue driver:
Subject Line That Demands Attention – Your open rate lives or dies here. Keep it short, benefit‑driven, and curiosity‑led.
→ Personalization That Feels Human
– Use names, past behavior, or location to make the reader feel seen.
→ A Clear, Single CTA
– Tell them exactly what to do next — and make it impossible to miss.
→ A Strong Value Proposition
– Show why your offer matters right now and why you’re the best choice.
→ Mobile‑Optimized Design
– Over 60% of emails are opened on phones. If it’s not mobile‑friendly, you’re losing sales.
When you nail these 5, every send becomes a strategic asset — not just another email in the inbox.
Inspired by Chase Dimond — reframed for my global founder & marketer network.