How Instagram Ranks Content in 2025
mosseri explains how Instagram ranks content. Here’s what matters most. 👇
Instagram uses two types of reach:
✅ Connected Reach – People who follow you.
✅ Unconnected Reach – People who don’t follow you yet.
Instagram ranks content based on three key signals:
📌 Watch time – Longer watch time improves ranking.
❤️ Likes – More likes increase reach.
📤 Sends – More shares push content further.
📢 Key insight:
🔹 Likes help more with connected reach.
🔹 Sends help more with unconnected reach.
Check your insights and track:
📊 Average watch time
📊 Likes per reach
📊 Sends per reach
@mosseri & @creators shared this to help creators grow. Use it to reach more people.
What do you want to learn next about Instagram ranking? Comment below! ⬇️
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