Sales depend 70% on product quality. And 30% on marketing.
Why Product Quality Matters Most (70%)
A strong product fuels retention. It creates word of mouth. It builds trust without effort.
Example: Apple iPhone.
Apple doesn’t need to convince iPhone users every year.
The product experience—design, ecosystem, reliability—creates loyalty. That’s why customers line up before launch day.
Why Marketing Still Matters (30%)
Even the best product dies in silence.
Marketing gives visibility.
It shapes perception.
It accelerates adoption.
Example: Apple iPhone again.
The product is strong, but the marketing makes it iconic.
Think of the “Shot on iPhone” campaign.
It turned everyday users into brand ambassadors.
It wasn’t just ads—it was proof.
The Flywheel Effect
A brilliant product with no marketing = invisible.
Brilliant marketing with a weak product = short‑lived.
The winners in 2025 marry into both systems:
Quality drives retention.
Marketing drives discovery.
Together, they compound.
✅ Takeaway:
Think of the product as the engine.
Think of marketing as the fuel.
One without the other doesn’t move the car.
🚀 Start your business now. I’ll help you grow with social media marketing that builds trust, authority, and sales.
💬 Do you believe sales depend more on product or marketing? Drop your take below—I want to hear it.
♻️ Repost to help another founder rethink growth.