The Contrast Effect: How “Expensive” Makes “Affordable” Irresistible 🧠 A product looks like better value when placed next to a pricier alternative. Examples you’ve seen (and maybe fallen for): That $70 shirt suddenly feels “reasonable” beside a $200 designer one. A $999 laptop looks like a smart buy when compared to a $2,500 MacBook. On a restaurant menu, the $120 steak makes the $60 one look like a bargain. 👉 Marketers use this effect to: Anchor perception with a high-priced option Position the mid-tier as the “best value” Guide customers toward the choice they want you to make ⚠️ The key: The premium option must feel authentic. If it looks fake, customers lose trust. 💡 Takeaway: Don’t just price your product—frame it. The right comparison can turn “too expensive” into “perfect deal.” Which option do you usually pick: premium, mid-tier, or entry-level? #Neuromarketing #PricingStrategy #ConsumerPsychology #GrowthMarketing #TrustFirst