The Framing Effect: One Phrase Can Change Everything
Marketing isn’t just about what you say—it’s about how you say it.
🧠 Framing Effect → The way you present information directly shapes how people perceive it.
Example: “90% success rate” feels more reassuring than “10% failure rate”—even though they mean the same thing. “Only $1/day” sounds more affordable than “$365/year.”
Smart marketers use framing to guide decisions, build trust, and drive conversions—without manipulation.
If you're selling to high-level decision-makers, framing isn't optional. It's strategic.
What’s one way you’ve used framing in your messaging?
♻ Repost to educate your network.