The Rule of 3: Why Customers Rarely Choose the Cheapest
🧠Rule of 3 → When people are given three options, they almost never pick the cheapest.
Here’s why:
The lowest option feels “too risky” or “too basic.”
The middle option feels safe, balanced, and reasonable.
The premium option sets the anchor for value.
Smart businesses use this principle in pricing strategy:
Offer three tiers.
Position the middle as the “best value.”
Let the premium option elevate perceived worth.
It’s not manipulation—it’s understanding how people make decisions.
Which tier do you usually go for: entry, middle, or premium?
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