Uncomfortable truth most don’t want to hear: Your content isn’t converting because it’s not built for the brain. You’re posting daily. You’re following trends. You’re even boosting ads. But still—no clicks. No sales. Here’s why: You’re ignoring how people actually make decisions. We don’t buy because something looks good. We buy because it feels right. And that feeling? It’s triggered by 9 neuromarketing principles. Let me break them down: 1️⃣ Framing Effect Say the same thing two ways. One converts. One doesn’t. Example: “Save 20%” vs “Lose 20% if you don’t act now.” Loss feels heavier than gain. 2️⃣ Affordability Illusion Break big prices into small parts. “$3/day” beats “$90/month.” Why? Smaller numbers feel safer. They bypass the brain’s risk filter. 3️⃣ Rule of 3 Give 3 options. Most buyers pick the middle. It feels balanced. Not too cheap. Not too risky. Use this in your pricing tiers. 4️⃣ IKEA Effect Let users “build” part of the offer. They’ll value it more. Example: “Choose your own bundle” or “Customize your dashboard.” Ownership increases perceived value. 5️⃣ Power of Free Add a free bonus. Even if it’s tiny. Free triggers dopamine. It makes people feel smart for choosing you. 6️⃣ Contrast Effect Place your offer next to a premium one. It’ll feel like a deal. Example: “Agency plan: $999/month” “Solo plan: $199/month” Solo plan now feels affordable. 7️⃣ Paradox of Choice Too many options = no decision. Keep it simple. Limit your CTAs. Guide the user to one clear action. 8️⃣ Anchoring Bias Lead with a high number. It sets the frame. Example: “Most agencies charge $5K/month. We start at $1K.” Now $1K feels like a steal. 9️⃣ Dopamine Triggers Use curiosity, surprise, and visual storytelling. Example: “Here’s the one thing I changed that doubled my leads.” That’s a scroll-stopper. Now here’s the real kicker: Most small businesses ignore all 9. They post what they like. Not what the brain responds to. That’s why they get likes… but no leads. If you want to sell more through social media, Start applying these principles. Don’t wait for the perfect post. Just start with one idea that’s “good enough.” Then: Trim the fat Set a hard finish date Gather early feedback Track early signals Launch, then improve Great ideas will never stop coming to you. But it’s what you do about those ideas that sets you apart. If you’ve already launched but need more visibility… Searchable is an autonomous SEO & AEO growth engineer that can analyze, fix, and scale your website to drive customers. ♻️ Repost to help your network sell smarter. Follow Amin Mia for more trust-first marketing insights.